http://biz.yahoo.com/iw/080725/0419301.html
"..."Simple ideas can pay big dividends, and Taco Fu is a perfect example of the equal importance Draftfcb places on creativity and accountability," said Sean Hardwick, SVP, group management director at Draftfcb Orange County. "Not only has the game received more than five million game plays since its debut, but when forwarded to friends as a game challenge, it receives an impressive 20 percent click-thru." ..."