http://www.wired.com/science/discoveries/magazine/16-10/ff_barcode?currentPage=all
"...Janzen also began to advocate for Hebert's barcode project in every venue he could, taking advantage of his status to advance a vision that made Hebert's claims seem modest by contrast. In an editorial for Philosophical Transactions of the Royal Society
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imma warn you... this is a long article.
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