Cisco acquires Pure Digital

http://www.redherring.com/Home/25935



"...

Pure Digital’s camcorders, which include web-friendly software and USB connections, are aimed directly at the YouTube video crowd–a constituency that drives bandwidth-hungry Internet video traffic.

The company, which has raised about $70 million in funding, reportedly leads the U.S. camcorder market with a 20 percent share, placing it ahead of much larger players such as Sony.

Pure Digital is backed by Sequoia Capital, Steamboat Ventures, and Benchmark Capital, among others. ..."